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  • Vodafone commits to connecting one million people living in digital poverty

    We have launched a brand new initiative to connect one million people as the next step in our long-term commitment to tackle digital exclusion.

    Lions, England and Saracens rugby union player, Maro Itoje, joins the campaign, saying it’s “vitally important to provide connectivity to people in crisis across the UK”.

    For every Vodafone Together customer – existing and new – we will donate connectivity to someone who needs it with its new Buy One, Give One initiative. The SIM cards will be loaded with 20GB of data, plus free calls and texts each month for up to a year. 

    They will be distributed through The Trussell Trust’s network of 1,300 food bank centres to ensure they reach the people who need them the most.

    The details were revealed at our annual news conference, alongside the launch of EVO, a ground-breaking mobile offering which sets a new benchmark in flexibility and value for customers.

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